Fox Financial Team – Expired Training
Getting Started
The wisdom of being an agent capable of converting expired listings.
Expireds and For Sale By Owners, are the ONLY lead generation programs that have the potential when you wake up this morning, to go out and get a listing today. No geographic farm, no social media, no mailing campaign to friends and family. The expired seller is often more coachable, ready to get listed, wanting to get listed, and more reasonable than any other category.
Do you want to know what type of agent is best suited to pursue expired listings?
Prospecting is hard. It is not for everyone. Most agents go to the Marketing River, waiting for something to happen. Those at the Prospecting River are proactive. They are aware of the need for personal growth. They are the ones who say, “Every failure is but a lesson; thus, I will learn many lessons and continue to move forward.”
How we select an agent in your Expired Listing territory
We often interview 5 or more agents for a territory. We only select one. Since 90% of agents quit the business, often because it was harder than it looked, we seek a person with an attitude of persistence and perseverance. It is a person that we believe is coachable. A person who will not abandon our system. A person whom we can teach and serve as we help them build a quality listing portfolio.
We have several scripts, marketing materials, and web pages to support you in your effort to convert expired listings. Please review this link, study it, and rehearse it, so that you will be effective during your presentation.
How to setup your Bold Trail and Lead Source
- Bold Trail
- My Leads Plus
- Campaign Token
MLS Training
How to setup your CMA columns
How to Run Velocity and Moveup Velocity
Important Links and Resources
Listing Presentation
Choosing the RIGHT comps
Call With Expired Seller – Tampa Area
I have a buyer for your property (messaging). Should you use this form of texting?
KV Core/Bold Trail has a default message that states, “I have been showing property near your home, can we talk about yours?” In reality, KV Core / Bold Trail knows that the agent does not have the buyer. Thus, how do you move into a conversation after you told the seller I have a buyer, but you don’t.
Let’s unpack how an agent’s first day of texting has gone.
Live agent training! First day of texting with a hot lead. What are your takeaways from this session? Know your systems. Know the layout of the screen. Know what the key fields mean. Be prepared.
Most people leave the business due to the steep learning curve. There are no shortcuts. The competition is fierce. To earn $150,000 per year, it will require personal growth and dedication to study. My encouragement is study study study study. Champions are made when we learn the basics, and we earn Champion income when we can stay the course because we study. There are no shortcuts.
None of us is perfect. Yet we can strive for perfection. The financial goal that each of us sets will require something new of us. A commitment to be better tomorrow than we are today.
SELLER VERSION – Market Velcocity – The Metrics (directly to seller)
This video will actually be loaded onto a web page that the seller will be visiting. The video reinforces the presentation you recently gave to the seller about Market Velocity. Essentially, I am restating what you shared with the seller. Why do we do this? People often have low retention rate when they are learning something new. This video will provide the seller with the option to learn about how their market is affected by an over or undersupply of buyers in the market. Practice this again and again and it will prepare you for your interview.
SELLER VERSION – Market Velcocity – Peak Price (directly to seller)
This video will actually be loaded onto a web page that the seller will be visiting. The video reinforces the presentation you recently gave to the seller about PEAK PRICE.
Essentially, I am restating what you shared with the seller. Why do we do this? People often have low retention rate when they are learning something new. This video will provide the seller with the option to learn about how their market is affected by an over or undersupply of buyers in the market. Practice this again and again and it will prepare you for your interview.
Agent Training – Market Velcocity – Peak Price
Standby Properties – In the queue
Once a seller comes off the market, they are very often receptive to a sale contract. Sellers that are still willing to sell their property, but may be hesitant to list it with an agent, are often called “Selling on Standby.” Listen to how a seller gets on the STANDBY list.
What is the marketing brochure for the property?
During the interview process with the seller, the odds are pretty high that the seller is interviewing 2-4 other agents. Most of the agents will profess to be “marketing geniuses”, promising the seller that they know how to get the property sold. Thus, the seller will start to think about what they want in a “new listing agent.” Hear our insights about the marketing flyer brochure for the property.